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THE SPENCE
A BIT LESS STYLE AND A BIT MORE SUBSTANCE

THE SPENCE IS THE ONE PLACE YOU CAN COME SEE celebrity Chef Richard Blais cooking his innovative meals based around what currently inspires him… and there is no limit to what that might be. BoyBurnsBarn was proud to work directly with Chef Blais and Concentrics Restaurants in developing the branding for this Atlanta eatery.

The term "spence" is old Irish slang for a dispensary which is a place in the home where spices and various cooking ingredients are stored. This particular "spence" happens to belong to Chef Richard Blais. What he keeps here is an ever changing collection of menu items and a great place for people to gather, converse and eat.

For the logo we focused on the idea of gaining access to The Spence. The key symbolizes access to a unique dining experience, how Richard works and his world. The key belongs to Richard but he's giving it to you. A simple red, white, black color palette was selected as a nice simple canvas to let the food be the center of attention. Additional design elements feature hand painted table numbers, signage for the interior and exterior, packaging and illustrated graphics which were used throughout the space and on the branding collateral.

The final experience is more about food and the enjoyment of eating. A bit less style and a bit more substance which is always appreciated by someone hungry.