BOYBURNSBARN IS A BRANDING & GRAPHIC DESIGN COMPANY
SPECIALIZING IN THE VISUAL NARRATION OF IMAGES AND WORDS
FOR THE CREATIVE GOOD OF OUR CUSTOMERS.
BOYBURNSBARN WORKS WITH COMPANIES, LARGE AND SMALL, FROM AROUND THE WORLD
TO CREATE A DIALOGUE BETWEEN THEM AND THE PUBLIC AT LARGE.

BRANDING SERVICES

WE SPECIALIZE IN, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • CORPORATE IDENTITIES
  • BRANDING
  • VERBAL IDENTITY
  • PACKAGING
  • ADVERTISING
  • EDITORIAL DESIGN
  • ONLINE BRANDING
To most people this means a logo design. This is a very narrow definition however. When we embark on a corporate identity design we focus on the word “identity”. What makes you so very special to everyone else, why should they like you and want to know more. We want to not only know what colors you look good in and what typeface is right for you but also why its right. So when that logo is ready to be unveiled to the world its built on a good foundation and not mud.
Our definition of branding is being able to answer the “why’s” in everything you do as a brand. From how you light the sign outside to what kind of candy is in the bowl at the reception desk. We assist you in projecting a clear and consistent message across all platforms at every detail level. Our ultimate goal is that your customers will feel they know you intimately because of good branding and become your undying advocates.
We pride ourselves on being word smith’s and turning a phrase to communicate an idea, method, or product. Verbal identity covers corporate brand naming, naming systems, signage and tag line development. A name can say a lot about who a person becomes and it’s no different with a company. We want to develop a language between you and your customer that is easily understood and fosters engagement. We strive for impactful, to the point, words and purposeful tag-lines as we help you set the tone of the conversation.
A good package tells a story the same way a book does. Each surface should deliver a message and advance the narrative which ultimately leads to the product. We specialize in sourcing a package that places your product in a delivery system that is an extension of your brand. We believe in creating packaging that promotes a sense of pride in both the consumer for making the purchase and the company for putting it out into the world.
Our approach to advertising starts with a concept. We will collaborate with you in defining the proper concept that connects the brand to the people. We then find the proper voice, verbiage and image to empower that concept that gives your advertising the appropriate style and staying power that resonates with the right audience.
Editorial design is exists in three dimensions; Words, image and time. We strive to find the right balance between those elements to underscore a story’s primary theme. With words we make sure we have full command of the narrative whether its political news, entertainment, or high fashion. Images can require composition and juxtaposition. Placing them in context with whats around it leads to a stronger concept. Knowing when design can help or needs to step aside and let words and image breathe. Strong art direction sometime means restraint. Time is about pacing a book so the reader is engaged but not over or underwhelmed. We’ll work with you in crafting a fine tuned publication that is right for the brand and the stories within.
We believe in a cohesive transition between a brand’s real world experience and the online one. There should be a strong cohesion between communication platforms. From the physical world to the cornerstone website experience over to social media, we will help you incorporate a singular voice in your interactive media to keep your message consistent and audience focused.

IT BEGINS AND ENDS WITH YOU

THIS IS OUR PROCESS:

WE DO NOT HAVE FANCY CHARTS that show the science behind our process. That’s because everyone is different. Each project has its own special trajectory which, at times, require its own unique approach. We believe that effective design comes from sound strategic thinking. Rather than try and fit each project into a set method we seek out the best approach to not only give you what you want but most importantly what you need. And how we achieve that can change from time to time. We’re responsive and reactive. We feel thats what helps yield not just a creative solution, but YOUR creative solution.

FOR THOSE WHO FEEL THEY NEED A CHART ANYWAY:

WHAT’S IN A NAME

“SO, DID YOU REALLY BURNS DOWN A BARN?”

BOYBURNSBARN CAME TO BE not by a spark of fire but rather a spark to prove something. This company, started by John Turner, was originally the online moniker for his portfolio. The notion of a short, stunted, front page, newspaper headline seemed like a great idea for a name. Nothing is more attention grabbing than a good headline and graphic designers are always trying to get attention for themselves and their clients. But what should it say?

The answer to that question takes us back to 2002. After starting his career in New York City, John got quite a bit of flack for where he grew up. Cornwall, New York sounded like a farm town to most (its not) which led some to feel that a small town kid couldn’t hack it in the big city. In an “oh this name will never stick” moment, the notion of being the boy who burned the barn to prove he was worth paying attention to, and not some small town yokel happened. The name BOY BURNS BARN was formed.

Fast forward five years and the name stuck. In 2007 BoyBurnsBarn LLC was formed and in that time some real headlines were actually obtained with the work that was produced. Small town pride has been restored and John is proud of his roots. Our name seems to mean different things now to different people, but we let the work define who we are best. At the very least its hard to ignore a good headline.

SELECTED PRESS:
  • New York Times
  • Webby Award
  • Communication Arts
  • HOW Magazine
  • Step Magazine
  • Graphis Interactive
  • The Rebrand 100
  • Graphic Exchange
  • Art of the Menu
  • Design Work Life