SOUTHERN PREP AND BRITISH CHARM MEETS BACK ALLEY SPEAKEASY AT THE PAINTED PIN, an upscale boutique bowling alley in Atlanta’s Buckhead neighborhood. Located in a converted industrial warehouse space it features customized indoor bocce courts, oversized basketball pop–a–shot, shuffleboard, ping pong, Southern skittles and more. In addition to great games comes great fare and an outstanding classic cocktail and wine list. As far as upscale boutique bowling alleys go this one delivers on multiple levels. It was in fact recently voted best new boutique bowling alley in the world by Bowlers Journal International. Best in the WORLD!
BoyBurnsBarn was asked to create a brand experience blending the aesthetics of British secret societies, Ivy League Prep with a dash of back alley speakeasy. Like most establishments from that list few only feature one brand mark. For The Painted Pin we embraced this idea of not having one primary logo but rather a visual brand language inspired by those Ivy League schools and the secret societies no one talks about. The classic lion crest, the The Painted Pin monogram, the word mark along with additional symbols and marks help accentuate the overall experience. The name itself is derived from the red painted pins found in each bowling lane. When the red pin comes up as the head pin bowling a strike gives you a free game or other prizes. We found ways to hide this red bowling pin in the brand elements such as in the word mark where it’s hidden in the “N”. Lastly, a Latin tagline “Venite Ludere” which means “come play” rounds out the branding.
The tagline is appropriate since games and fun abound. That said, The Painted Pin takes games and competitions seriously. When was the last time you sat in a custom Chesterfield couch while waiting for your turn to bowl? To put it bluntly the is a place where fun is the business. The additional brand components follow suit: dark leather embossed menu books are found at each lane with menu sheets designed to entice and delight and suggest you “stay awhile and get comfortable”. Bowling cards were designed for players to fill out their shoe sizes and ball weight which are then hand delivered to each lane. There’s plenty of small hidden messages with tongue and cheek wit throughout all the components to fully deliver the goals we set out to achieve. Additional branding created includes all of the signage for the lanes and the games, the website and the big Painted Pin lion adorning the dance floor.
Having been a lover of bowling for a very long time, The Painted Pin is a dream project for BoyBurnsBarn. This is the place to see and be scene and if crowd satisfaction is any indication it will be that way for a long time to come.