THE LUCKY WELL, HELMED BY CHEF CHAD ROSENTHAL, BRINGS HIS STYLIZED VERSION OF AUTHENTIC BBQ TO THE NORTHEAST and gives people a reason to drive north of Philly for a special dining experience. Located in Ambler, Pennsylvania, a cozy and attractive town, The Lucky Well sits right on Main St. as a perfect compliment to its shopping and cultural neighbors. BoyBurnsBarn was asked to create a brand that blends the comfort food aura of BBQ with a more fine dining experience that still feels casual.
The Lucky Well used to be famous hotel in the region that no longer exists. Old post cards of Ambler often featured the Lucky Well hotel as a main town feature. Chad chose to adopt the name and bring it back to its iconic status. We embraced the name and loved the idea of combining a BBQ vibe with some good luck tokens. A horse shoe sits prominently in the logo while other support graphics feature more than a dozen lucky pennies… floating softly into that “lucky well”. And, of course, lets not forget our illustrated cooker with its lucky penny puffs of smoke!
The menu is big and bold which reflects the chefs big personality and his boasts of big flavor. A simple yet gruff color palette of black, white, gold and red feels one part Americana and another part grilling and meat. There’s something for everyone with the kid’s menu and its great mean ‘ol pig on it for kids to draw things inside his belly. The branding is inclusive and exclusive. A departure from the typical dancing pigs and fire BBQ brands.
BBB also advised on the exterior design and signage. A simple black and white facade balances everything out between what is going on inside as well as making a sophisticated statement right on Main Street. You could argue the success of The Lucky Well is, well, luck, but its just a bit more than that… and luck has nothing to do with it.