LOCATED IN THE HISTORICAL LEVEQUE TOWER IN COLUMBUS OHIO, THE KEEP is a modern French brasserie and bar. The Keep blends the old with the new by occupying this landmark tower as an updated modern space with intimate booths, ambient gas lighting and floor to ceiling palladium windows creating an eclectic space for its guests.
The real joy of this project came with knowing we’d be creating a unique brand that would live in such an iconic and beautiful landmark. When developing the name we arrived at the one selected very quickly. “A keep” is the large tower within a castle’s walls that is heavily fortified and used as a sort of last defense. Certainly Columbus is not under siege but it does have a stunning tower built in 1927. Designed in the “art moderne” style it is boasts amazing details of large eagles, giants and angles all around its facade. The lobby interior is covered in mosaic Byzantine-esque tiles. The second floor is where we find the restaurant and liquor bar, The Keep.
The castle-tower motif is used through the branding to play off of the idea of the tower that surrounds you and is above you. The banner-flag serves as the logo in an old banner-man-castle way, but also as a modernized letter “K”. This abstraction creates a nice blend of old and new with the branding. The rest of the letter shapes echo the blocks of a castle and again form a more modern abstract, but easy to read letter form. The name works cleanly both horizontal and stacked vertically…. like a tower.
We’re proud of how much personality comes out of this clean and simple branding and its an honor to get to deliver this to such a unique piece of American architecture.