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PINCH
ECLECTIC ARTISAN GALLERY, NORTHAMPTON, MA

PINCH IS A VIBRANT, ECLECTIC ARTISAN GALLERY with a focus on art for the home and art to wear. Founded in 1979 by three potters, Pinch has a long history as a showcase for well-known and emerging ceramic artists. Pinch owner, Jena Sujat, was looking for a new a new look for this Main Street staple that would be durable for another 30+ years and take the brand into new directions while staying true to its heritage.

Sujat says John Turner's questions, as well as the questions posed by the variety of design concepts he presented, caused her to think about what PINCH is and what PINCH wants to be. “I wanted to do the re-branding because PINCH has grown and evolved over its 34 years, and I want the look to reflect the direction of our style and artisans we carry. Change also keeps things fun for us!”

“Once we decided on the concept and logo, applying this to our packaging became very important. Our bags and boxes are an expression of the store that goes out into the world. The purchase is often a gift, and we want people who give the gift to feel special, that they've chosen something special, and the receiver to feel special because they've been chosen to receive it. We wanted the packaging to be as cool, beautiful and unusual as what's inside of it.”

This intimate yet understated brand experience provides the perfect backdrop for the wide variety of products sold at Pinch making gift giving all about giver, receiver and product.