THERE'S BEEN RESTAURANTS ON ROOFTOPS, IN BASEMENTS, ON THE WATER AND ON LAND, but Molly B’s offers one of the more unique locations we’ve had the opportunity to do the branding for. Molly B’s is located in Mercedes Benz Stadium, home to the Atlanta Falcons, Atlanta United, monster trucks shows and rock concerts. Molly B’s is a chef driven restaurant situated right above the arena floor. You can be certain, no seat is a bad seat here!
Named after the owner of said sports teams’ late mother, this restaurant is a blend of super quality and down to earth home-cooked meals that brings stadium restaurant food to an unprecedented level. And, one of its best features is its open seven days a week. If you want to eat at a great restaurant with an ultra impressive backdrop you no longer have to wait until game day.
While matching team colors was a key ingredient it was really fun to approach this branding as if it were a stand alone restaurant on a quiet street in a small southern town while applying it to this big time, state-of-the-art arena. That juxtaposition was fun to toggle between without over-designing things. Simple graphics paired with our ‘steak knife / initial’ icon, some fun copy writing complete the branding. At some point there’s no denying that the setting says it all and with that logotype mark and simple aesthetic you let the atmosphere and 20,000+ cheering fans do the rest.