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MIGO
MEDIA AND ENTERTAINMENT DISTRIBUTION COMPANY IN MANILA, PHILIPPINES

MIGO SPECIALIZES IN MEDIA AND ENTERTAINMENT DISTRIBUTION IN THE FRONTIER OF EMERGING ECONOMIES ACROSS ASIA, where entertainment-hungry consumers are unable to gain easy access. The design challenge was to develop an engaging brand identity that local youth could relate to and quickly identify in the visually crowded streets of their cities. .

We began by rebranding an early iteration of the logo and expand it into a full branding strategy. The first objective was developing a very legible and custom logo-type, that was youthful and legible. The final logo has the type placed in an amebic red bubble to give it added presence. Red was chosen for its cultural significance of being lucky in South East Asian countries. Smaller icons of the "M" in the bubble identify kiosks (M-Spots) and provide direction.

We used many M-Spot icons together to create new images from feet on floor stickers, giant hearts and the solar system. The goal is to engage the market with a playful brand dialogue in order to visually "teach" a consumer how to find this brand out in the world. Migo's corporate office designed by Utwentysix demonstrate the brand's laid back yet, collaborative and creative culture. This innovative design completes a full and rich brand story for Migo and its consumer connection.

We began by addressing an early iteration of the logo and expand it into a full branding strategy. The first objective was developing a very legible and custom logo-type, that was youthful and memorable. We opened the letterforms a bit more for increased legibility as well as adjustments to the 'g' and 'o' letter forms so there was more distinction between them.
The final logo has the logo type placed in an ameobic red bubble to give it added presence. Red was chosen as the brand's primary brand color for its visual power but also its cultural significance for being lucky in South East Asian countries. Smaller icons of just the "M" in the bubble are used to identify kiosks (M-Spots) and for directional purposes. The final logo mark brings added visibility and authority in a fun engaging way.
Illustrations were developed for instructional brochures and increased consumer interaction. Pattens and illustration concepts using the logo were also created to develop a richer visual dialogue between company and consumer.
Pushing the limits of the logo even further led to endless possibilities on what can be illustrated using only the logo icon. We used many M-Spot icons together to create new images from feet on floor stickers to giant hears to the solar system. The goal is to engage the market with a playful brand dialogue in order to visually "teach" a consumer how to find this brand out in the world.
Along with the brand identity, additional branding elements were developed such as the environmental design of the kiosk experience and signage.
Migo's corporate office designed by Utwentysix demonstrate the brand's laid back yet, collaborative and creative culture. Their inspiration for the office came from the street of Manila and Migo's desire to serve the citizens of the country. This innovative design completes a very full and rich brand story for Migo and its consumer connection.