HAMILTON IS REDEFINING WHAT A MUSICAL CAN BE. Redefining what historical enactment can be. Further evolving what hip-hop is and will be. That all said, we set off to have fun with the merchandise. Any show that leaves you smarter than when you arrived and bopping your head the at the same time should be celebrated. And, when The Legendary Roots Crew is seen wearing those pieces you know you did something right.
In the spirit of hip-hop we did some pop culture sampling, remixed some typography, tagged up a shirt or two, and dropped a few rhymes (from the show). When the show’s all done you can walk away representing the show in a few different ways depending on your own personal style.