BoyBurnsBarn is honored to have been able to contribute to this experience in our own way. Through our continued collaboration with Creative Goods, we developed the concept and design of the souvenir book sold at the theater. The challenge of this book was how to compress a performance where the musical hip-hop influence are so important when juxtaposed with the visual into a two dimensional book. We chose to double down on the historical visual heritage of the performance while at the same time pushing the language and written words of Lin Manuel front and center. The words share the same visual weight of the imagery in our layout. This gives readers the chance to go back and really take in the depth of the flow, rhyme and weight of what is being spoken. We used vellum overlays to further show how its the words of the show float over what you’re seeing.
Does it matter that its hip-hop? Does it matter that visually this show is like nothing you’ve seen before? Yes. And at the same time, no. It’s always a joy to be challenged this much with design and it reminds us why we do what we do.