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BROADWAY
CAPTURING THE HEART OF A SHOW AND THE AUDIENCE
ON BROADWAY, A SHOW'S MERCHANDISE IS A KEY COMPONENT OF THEIR MARKETING. A belief held strongly by Creative Goods, our client and collaborator in developing merchandise/marketing strategies for a variety of performances. Our goal is to create compelling collector pieces that capture the essence of a show’s theme and the heart of its fans.
The design of the souvenir book features a dust cover which doubles as a show poster on one side and a behind the scenes look at the creation of the show on the back. Bold colors, a key element of the performance, and gritty type frame the gorgeous images of this musical masterpiece.
A show about musical legends Elvis, Jerry Lee Lewis, Johnny Cash, and Carl Perkins is a lot take in. The show itself is a non-stop musical adventure. We developed posters for each character that are a mashup of the old classic music posters and flyers developed in house by local theaters. Each poster is a typographical exploration of that person’s professional highlights.
Undisputed Truth puts one of the most dominant boxers of all time front and center on a Broadway stage in this one man show. For the collector’s book we let his words come through in a custom type treatment using textures, cracks and grime pulled right off the streets of NYC.
Sometimes the most obvious solution makes the most sense. This heartwarming show about a father and son starts off with a tale about how to catch the “big fish”. An insanely comfortable fisherman’s cap with illustrated patch was a great compliment to this show.
A show with an unrivaled number of musical hits from pop culture spanning numerous decades has proven to be a huge hit. Again we found ourselves inspired by some great vintage album covers and posters. For the book we kept the type funky, the colors brash and let the photos speak for themselves. Great contributions from Berry Gordy and the show’s creators accompany a timeline that runs the length of the book across the bottom of each spread. All together this book is a fantastic memento of the full experience itself.