WATERKEEPER MAGAZINE

Waterkeeper Alliance prints a magazine twice a year detailing the status of the world's water ways, as well as important events and efforts being done ensuring our water remains clean and safe. BoyBurnsBarn was asked to refresh the look and feel of its most current issue and the future of the magazine.

We did this by maintaining a content first approach but looked for ways to make that content more engaging and alive on the page. Starting with only blocks of copy we analyzed each story before mapping out the book itself. Once a plan was in place a more active, adaptable grid was created for layouts which gave us dynamic compositions and better relationships between word and image. In addition to overall layout, we employed illustration, information graphics and stylized headlines to elevate the brand of the magazine and lock in the reader.

Inspirations:
Overall the main inspiration came from the stories and editorial content themselves. It was important that style did not get in the way of the message. Visually, clean professional journals and even fine art books were used for inspiration. And, of course, a refresher course on solid grid systems!