BAKESHOP

Bakeshop is a true boulangerie and patisserie located in Atlanta, Georgia. Bakeshop provides bustling midtown with a fresh take on a diverse, yet simplistic, array of breads, croissants, cakes, quiches, sandwiches, salads and brewed coffees courtesy of acclaimed Executive Chef and Bakeshop owner, Jonathan St. Hilaire. A working bakery housed in an "industrial farmhouse" space, Bakeshop offers a refreshing change from the commercialized processed goods stacked on grocery store shelves.

The logo design for Bakeshop mirrors the values that make this bakery what it is. A strong aggressive typeface, with a cream swirl around its initial letter. The swirl is meant to represent anything from the top of a cup cake to a ball of kneaded dough. This simplistic approach is seen through the shop. Simple hand written hang tags and a hand written menu behind the counter on kraft paper finish out this brand's aesthetic delivering a true artisan feel throughout.

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