NECTARINE GROVE CALLS ITSELF A “LIFESTYLE RESTAURANT” because they understand a lot of their customer base who seek out 100% gluten-free, organic meals live that life day-in and day-out. While some people might find those sort of markets/restaurants unapproachable we wanted to create a brand experience that was fun, welcoming and light to everyone regardless of their eating needs.
They provided us with the name Nectarine Grove to work with. It goes without saying that nectarines already bring their own certain “cheeky” charm. It was unavoidable! So we designed our little nectarine lady with leaf hair, sitting in the buff looking off into the distance. The tagline “nothing to hide” became the PERFECT fit. All organic ingredients, locally sourced, no refined sugars, no soy, no corn, no processed ingredients… they literally have nothing to hide. All in a charming market with fun to-go packaging and branded materials making shopping here a lifestyle statement for all.Services Performed: Restaurant, Signage, Brand Identity