THE BEST WAY TO DESCRIBE SOMM IS PETITE. A small wine bar situated at the base of the Orlando Eye in Orlando, Florida. Somm serves boutique wines in a cozy space while boasting a great patio and some very cool design interior features.
The branding execution is extremely simple. However, with the logo some chances were certainly taken in how far can we push legibility without spelling things out. The logo is in essence a cork screw which unto itself says “wine”. Within that corkscrew icon is the word SOMM. The “o” in the middle of the cork screw is your clue that there’s more here to see. And, once you see the S-O-M-M it can’t be unseen and your one of the initiated. A nice touch to a small little space that gives it a unique brand identity by doing a lot with very little. Salud!