WATERKEEPER ALLIANCE’S SPLASH EVENT SERIES

The vision of the Waterkeeper's Alliance movement is for fishable, swimmable and drinkable waterways worldwide. A special initiative in that movement to bring people from all walks of life to the water's edge is a fun new event series called SPLASH.

This project called for the creation of a new brand which included logo, event signage and icons all with the the energy to appeal to outdoor enthusiasts, potential donors and people unaware of Waterkeeper's.

In order to add an additional facet to the event signage we added a curved bottom to create a wave pattern when strung side by side. The event illustrations proved visually engaging enough to be used in promotional materials such as posters that will be pinned up in future host cities. We hope to see SPLASH events popping up in towns and cities across the country that sit on major bodies of water in the upcoming years.

Inspirations:
The inspiration for the logo and visual language came from weathered hiking equipment, Boy Scout merit badges, stenciled letters on sea beaten piers and vintage Olympic event icons.

next project