MURPHY’S COFFEE

Murphy’s is one of Atlanta’s most beloved restaurants. Famous for its weekend brunches, it is also a popular spot for lunch, dinner and wine tastings. It’s the type of restaurant that wants you to feel at home. They would rather you pay your bill and then stick around and continue to chat.

In an ongoing effort to be the friendly neighbor, Murphy’s wanted to offer its premium blend coffee beans to customers for purchase. They wanted the coffee to have its own look and feel and to be packed up in two’s, one regular and one decaf, in a giftable box that matched the artisan feel of the restaurant.

The packaging communicates both varieties of coffee and reflects the restaurant’s day-to-night menu. The regular coffee’s design depicts a sun rising above the brand name with the moon below. The decaf coffee’s design flips the concept with the moon above and the sun below. Quite simply, the sun will keep you awake and the moon won’t keep you up. The outside packaging repeats the sun and moon concept and compactly fits the two coffee bags into a heavy kraft box with handle.

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